Art & Design Brochure

March 2025

The goal of this project was to effectively convey the selling points of Cal Poly’s Graphic Design concentration in the Art & Design major. The text was predetermined, meaning its arrangement and presentation were open to change. The target audience for this project included prospective students and their parents, so I elected for an earthy and refined take on the school’s green and gold colors.
Timeline:
3 weeks

11”x17” Folding brochure
5100x3100px Digital spread
Type studies
Color studies
Micah Fong 2025
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